It isn’t enough to have a visually stunning website. All those stunning graphics will not attract your target audience in large enough numbers for you to get a return on your investment. You need to ensure that your website can be easily found. There is no better way to do this than making it more visible to search engines.
Search engine optimisation (SEO) is a term used to describe the process through which websites are made more visible to popular search engines such as Google, Yahoo and Bing. There are various tools and methods of making a website SEO friendly. The following are some of the basics.
Effective use of keywords
It takes more than just selecting the right keywords for your website; you also need to ensure that they are used effectively. Effective will ensure that keywords are spread throughout the website. The keywords should be used in page titles, subheadings, in the main body, text for images and just about everywhere else.
The keywords should fit naturally into the content to avoid penalties by search engines. They should also not be overused to avoid keyword stuffing.
SEO friendly URL
URLs are just as important as the content on the website. However, they are often overlooked during the design process. A good web design Birminghamcompany will ensure that it includes keywords in your URL to make it SEO friendly.
For example, if you were selling t-shirts and wanted to target sports fans, you may have chosen the keywords -sports t-shirts’ for your website. These should be included in your URL too to ensure that it is easily picked up by search engines. The URL should be www.companywebsitename.com/sports-t-shirts/ as opposed to www.companywebsitename.com/86749002.
Use social media
An effective web design company UKwill integrate social media in your SEO campaign. Ensure that the information and articles on your website are shared on social media websites. If this information is shared by more people it will build trust in others and eventually draw people to your website.
SEO friendly images
Optimisation is not reserved for text. You also need to optimise your images. Use smaller file sizes for images and ensure that you include keywords in the alternative text. The descriptions you use for the images should also be relevant. Ensure that you also use relevant keywords in the descriptions.
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